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About Us

PRC Consultancy Private Limited, founded in a different style in 2014 and incorporated as a private limited company in 2018 with its present name, boasts a team with over 80 years of experience in debt and capital markets and served 200+ corporate clients across 30+ cities and 20+ industries. Committed to integrity, transparency, and continuous improvement, PRC maintains a success rate of over 95%, offering comprehensive financial services including credit and financial risk assessment, credit rating betterment advisory, report writing, research, and debt profile optimization.

PRC Consultancy Private Limited embarked on its journey in 2014 as a proprietorship firm, fostering strong relationships with clients that fueled our growth. What began as a modest operation in a small office has evolved into a dynamic enterprise operating across multiple geographies, supported by a dedicated team and valuable associates. In 2018, we transitioned into a private limited company, PRC Consultancy Private Limited

As a knowledge-driven organization, PRC is committed to empowering corporate entities with informed decision-making through our deep market understanding and knowledge sharing. Our team boasts over 80 years of combined experience in the financial domain, offering comprehensive guidance from inception to fruition.

With a keen understanding of both debt and capital markets, we have served over 200 corporate clients across 30+ cities and 20+ industries, ranging from Rs. 100 crore to Rs. 3500 crore in revenue. Read More

Our Services

Pre Login Credit Risk Assessment

PCA is a pre-login analytical exercise by PRC to uncover both strengths and concerns before proceeding with any significant exercises.

It assist in crafting recommendations, strategy and execution plan for optimal outcome and to avoid any undesirable rating.

Orientation is towards client and it is a private assessment in depth. It is a self evaluation tool before going outside. Read More

Profiling (Orientation Rating)

This report is a packet full of information relating to your industry and business that a credit rating agency must look into.

This report ensure all relevant information has been submitted in best possible light along with required extended data.

Better the submission, higher the probability of desired outcome. Read More

Credit Rating Optimization Advisory

PRC BLR advisory provides end-to-end close supervision to achieve a deserving credit rating from the best possible rating agency

Our credit advisory make bridge to connect your unique credit/ business profile to the most appropriate rating agency and best analysis therein. Read More

Profiling (Banking/ Capital Market)

This report is a packet full of information relating to your industry and business that a financial institution or any investor must look into before making decision to lend or to invest.

This report ensure all relevant information has been submitted in best possible light along with required extended data.

Better the submission, higher the probability of desired outcome. Read More

Debt Profile Optimization

we specialize in debt optimization strategies (renegotiation with existing lenders, refinancing with enhancement, takeover cum enhancement, or consolidation) tailored to maximize benefits while minimizing costs and risks.

Optimized debt profile not only result into finance cost optimization but in liquidity enhancement as well. Further, enable organization to access capital market.

Post raw material cost, the finance cost is the second biggest overhead for most of the organization. An optimization in it may save crore of rupees. Read More

Project Report

Our project report empowers entities to present themselves comprehensively, streamlining the decision-making process for lenders and stakeholders.

A comprehensive project report equips stakeholders with the knowledge they need to make well-informed decisions and gain a deeper understanding of the organization's proposed project in hand.

Better the submission, higher the probability of desired outcome. Read More

Market/ Financial Research - Secondary

Secondary research reports play a crucial role in decision-making by providing valuable insights, data, and analysis derived from existing sources.

A well-crafted secondary research report empowers businesses to make informed, strategic, and data-driven decisions, leading to improved performance, competitive advantage, and long-term success. Read More

Our Goals

Admirable Analytical and research

To become an admirable analytical and research oriented organization serving clients globally.

Sustainble solutions

To Provide sustainble solutions  

Reliable knowledge partner

To become reliable knowledge partner & to maintain integrity of the market.

Enhancing our knowledge, presence

To keep enhancing our knowledge, presence and relationship base to unlock best possibilties for clients & other market participants.

PRC Approch - AAPER

“Good Start is Half Done”

PRC’s philosophy embodies the belief that a good start is halfway to success. We approach each client’s business with a mindset as if it were our own, going beyond mere advisory roles. By immersing ourselves in our clients’ perspectives, aligning our goals with theirs, and fostering collaboration, we unlock the full potential of their businesses, nurturing deep and fulfilling partnerships.

Our approach is centered on understanding your organization’s unique internal workings and culture, and then applying our external expertise to complement and enhance your processes. We recognize that achieving optimal results requires tailoring our advice to fit seamlessly with your business practices, thereby cultivating meaningful and enduring relationships with our clients.

AAPER, which stands for Analysis, Assess, Plan, Execute, and Repeat, encapsulates PRC’s continuous and iterative approach to achieving better outcomes for our clients. Let’s delve deeper into each element of this process: Read More

Our Scorecard

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Our Team

Devender Agarwal

Devender Agarwal

Founder Director
17+ yrs Experience

Specialization: credit risk assessment, credit score optimization, reporting/ profiling, market research, project evaluation and due diligence.

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Preeti Agarwal

Preeti Agarwal

Director
10+ yrs Experience

Specialization: matters relating to ROC/ MCA/ Company law board

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Kajal Singh

Kajal Singh

Client Acquisition Specialist
10+ yrs Experience

Specialization: need identification, client acquisition, relationship development & management, marketing strategy & branding

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Himkiran Sharma

Himkiran Sharma

Client Acquisition Specialist
18+ YRS EXPERIENCE

Specialization: debt market, need identification, client acquisition, relationship development & management, marketing strategy & branding

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Ayush Gupta

Ayush Gupta

Debt Profile Optimizer
10+ YRS EXPERIENCE

Specialization: Project report, project funding, debt enhancement & takeover, gap analysis, liquidity analysis

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Nitin Leekha

Nitin Leekha

Debt Profile & Cost Optimizer
20+ YRS EXPERIENCE

Specialization: working capital management, investment management, budgeting, forecasting, accounting, ERP, project management and compliances etc.

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What Our Clients Says

Thanks for Highly Professional & Timely Manner Service by Knowledgeable & Transparent PRC Team

We keep meeting analytical & credit team of financial institutions as well as rating agencies/ rating advisors but we find PRC has above average knowledge of our industry and their working style is also appreciable.

 

Steel company upon getting “A-“ from “BBB+” with PRC Advisory

Long Term Association with PRC and Their Expertise & Commitment

In times of market adversity, your analytical team has adeptly developed and executed strategies to avoid undesired outcomes. Conversely, during periods of opportunity, your team has proactively secured upgrades by playing on the front foot.

Rice player on 5 years of continuous working together with PRC

Congratulation Upon Securing A- & In A Faster Manner
We got an A- rating within two weeks’ time from one of the premium rating agencies. Given the demonstration of a highly transparent and value-added approach along with analytical guidance provided by PRC, we would definitely like to engage PRC for our future assignments also.

 

Civil infrastructure company on getting “A-“ with PRC advisory. Got another notch upgrade i.e “A” in surveillance with PRC advisory

Moving Back to Investment Grade Category
PRC has approached us with an offer, after analysis and detailed discussion on our documents and statements. Based on logical discussion and above average analytical skills we have place mandate of investment grade rating to you. You have secured rating in just three weeks time and kept us updated on every other day

Company in dairy business upon getting investment rating.

PRC Commitment Towards Work & Specialization in Bank Loan Rating
The best part of your service as per us is the commitment and transparency that you have depicted from day one. We find your team never overcommitted and guide us all the time. PRC has made the entire process smooth and easy going for an investment grade rating of our company

Rice company upon getting investment grade with PRC advisory

Satisfactory & Value Added Credit Rating Advisory
PRC is a goal Oriented & client centric. We are impressed by the industry knowledge and credit rating understanding that PRC analytical team have

 

 

 

Civil infrastructure company upon getting “A” category rating with PRC advisory

Excellence Analytical Support from PRC
During the entire process and even before & after that, PRC analytical team has assisted at each steps and discussion with rating agency. We find their knowledge and database above average while they have good understanding of market & credit assessment

 

Steel company on Having “A” category rating with PRC working

Appreciation letter & Congratulation Upon Securing Investment Grade Rating
Analyst from PRC has analyzed all critical information and discuss with us a lot before picking the mandate to ensure that they can assist for BBB-. We found PRC execution team is having good knowledge of industry and business. PRC has delivered what they have committed.

Home textile company upon getting investment grade for first time

Capital Market Assessment

Timing is critical in the capital market, where achieving full subscription, preferably at par or at premium, is a key requirement that demands the right strategy and market conditions. At PRC, in collaboration with our associates, we assess key aspects of your organization that will play an important role when going public.

The orientation of investors differs significantly from that of lenders or credit analysts. Similarly, the perspectives of sell-side and buy-side analysts vary. Maintaining thoroughness and independence, PRC ensures an in-depth analysis from the perspective of investors. This helps identify positives and concerns that will be considered by both retail and institutional buyers.

Our assessment assists organizations in developing strategies to mitigate these concerns and effectively highlight their strengths in the capital market.

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Bank Loan Rating Pre-Login Assessment:

PRC BLR Pre-Login Assessment is a comprehensive and research-based report that delves deep into the intricacies of bank loan rating optimization. Here's how we ensure a thorough assessment:

In-House Models and Templates: We have developed proprietary models and templates based on the credit methodologies followed by credit rating agencies. These tools enable us to conduct precise and accurate assessments tailored to each client's unique profile.

Market Research and Benchmarking: Our team continuously tracks outcomes across the rating universe and performs tentative benchmarking exercises. This allows us to gauge where our clients stand relative to industry standards and identify areas for improvement.

Incorporation of External Factors: We meticulously document and incorporate critical external factors such as market trends, regulatory changes, economic conditions, and peer performance. This ensures that our assessments are holistic and take into account all relevant influences.

Financial and Soft Points Assessment: We analyze financial performance and position using comprehensive financial statements. Additionally, we delve into soft points such as future prospects,

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Debt Profile Assessment

Securing funds from a lender is crucial, but obtaining them on favorable terms is equally vital. At PRC, we conduct thorough assessments of your working capital needs and identify your credit strengths and weaknesses. With our deep understanding of the debt market and regular interactions with bankers, we are well-equipped to advise you on the best terms available and from which potential lender.

Our team considers various factors such as interest rates, bank charges, margins, collateral coverage, and repayment tenure to provide you with a clear picture of what can be achieved currently. Armed with this information, your management can make informed decisions about selecting the right lender and work towards optimizing the terms further.

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PRC Policies and Important Disclosures

PRC Consultancy Private Limited operates under the following principles and disclaimers:

  • Non-Agency Status: PRC is neither a credit rating agency, financial institution, nor merchant banker.
  • Independence of Credit Rating Agencies & No Influence over Them: Credit rating agencies function independently with their own processes, compliances, and criteria. PRC and its associates/employees have no influence over these agencies or their decision-making committees.
  • No Rating Commitments: PRC does not commit or predict any ratings or outcomes on behalf of credit rating agencies. Ratings are assigned based on the agencies' committee decisions, guided by their criteria and methodology, without PRC's influence.
  • No Influence over Financial Institutions: PRC and its associates/employees do not carry influence on the processes, functions, or decisions of financial institutions.
  • Integrity and Compliance: PRC, along with its associates/employees, ensures integrity in the market by adhering to all compliance and legal requirements. They commit to upholding the integrity of capital and financial markets.
  • No Misrepresentation: PRC does not engage in cheating, fraud, misrepresentation, or making commitments on behalf of others.
  • Marketing Limitations: Business and marketing personnel cannot guarantee any rating action (including but not limited to assignment, upgrade, downgrade, or reaffirmation) as these decisions are made by the credit rating agency's committee, which includes members from an analytical background per the agency's policies.
  • Data Handling: PRC works with client-submitted information and discloses sources for publicly available data. Although all data/information/documents are processed and analyzed by PRC with thoroughness and utmost care, the accuracy or completeness of the information in reports or submitted data/documents is not guaranteed. PRC is not liable for errors, omissions, or outcomes from the use of this information.
  • Non-Manipulation of Data: PRC neither advises, advocates, nor manipulates the data/information/documents received.

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