About Us
PRC Overview
PRC Consultancy Private Limited embarked on its journey in 2014 as a proprietorship firm, fostering strong relationships with clients that fueled our growth. What began as a modest operation in a small office has evolved into a dynamic enterprise operating across multiple geographies, supported by a dedicated team and valuable associates. In 2018, we transitioned into a private limited company, PRC Consultancy Private Limited.
As a knowledge-driven organization, PRC is committed to empowering corporate entities with informed decision-making through our deep market understanding and knowledge sharing. Our team boasts over 80 years of combined experience in the financial domain, offering comprehensive guidance from inception to fruition. With a keen understanding of both debt and capital markets, we have served over 200 corporate clients across 30+ cities and 20+ industries, ranging from Rs. 100 crore to Rs. 3500 crore in revenue.
At PRC, our values of integrity, transparency, and commitment take precedence. This is reflected in our exceptional success rate of over 95% and a client retention ratio of 95%, highlighting our unwavering dedication to our clients’ interests while upholding market integrity. We align our goals with those of our clients to ensure mutual success and avoid any conflicts of interest.
Embracing the “Kaizen” approach, we believe in continuous improvement through small yet impactful changes. Our experts delve deep into understanding each business’s uniqueness, providing tailor-made solutions that address specific needs. Our comprehensive services encompass credit and financial assessment, report writing, research, debt profile optimization, and more, offering clients a one-stop solution for their financial market requirements.
Our growth is fueled by the trust and satisfaction of our clients, who continue to choose us year after year, appreciating our commitment to excellence and unwavering support.
Our Goals
Admirable analytical and research company
To become an admirable analytical and research oriented organization serving clients globally.
Sustainable solutions
To Provide sustainable solutions
Reliable knowledge partner
To become reliable knowledge partner & to maintain integrity of the market.
Enhancing our knowledge & presence
To keep enhancing our knowledge and presence and relationship base to unlock best possibilities for clients & other market participants.
PRC Approach - AAPER
“Good Start is Half Done”
PRC’s philosophy embodies the belief that a good start is halfway to success. We approach each client’s business with a mindset as if it were our own, going beyond mere advisory roles. By immersing ourselves in our clients’ perspectives, aligning our goals with theirs, and fostering collaboration, we unlock the full potential of their businesses, nurturing deep and fulfilling partnerships.
Our approach is centered on understanding your organization’s unique internal workings and culture, and then applying our external expertise to complement and enhance your processes. We recognize that achieving optimal results requires tailoring our advice to fit seamlessly with your business practices, thereby cultivating meaningful and enduring relationships with our clients.
AAPER, which stands for Analysis, Assess, Plan, Execute, and Repeat, encapsulates PRC’s continuous and iterative approach to achieving better outcomes for our clients. Let’s delve deeper into each element of this process:
By embracing the AAPER methodology, we strive to deliver consistent value to our clients, foster continuous improvement, and drive long-term success across all aspects of their business.
Analysis
We start by conducting a comprehensive analysis of your business, financial situation, industry trends, and market dynamics.
Our team utilizes a wealth of data, research, and industry knowledge to gain deep insights into your organization’s strengths, weaknesses, opportunities, and threats.
Assess
– Following the analysis, we assess the findings to identify key areas for improvement and potential risks.
– Our assessment is thorough and objective, focusing on both quantitative metrics and qualitative aspects to provide a holistic view.
Plan
– Based on the analysis and assessment, we develop a strategic plan tailored to your specific goals and challenges.
– Our plans are actionable, realistic, and designed to achieve sustainable results over the long term.
Execute
– With a clear plan in place, we execute strategies and initiatives with precision and efficiency.
– Our team ensures that each step is executed according to the plan, leveraging our expertise and resources to drive positive outcomes.
Repeat
– The AAPER process is not a one-time event but a continuous cycle of improvement.
– We monitor progress, gather feedback, and iterate on strategies to adapt to changing circumstances and optimize results.
PRC Values and Culture
PRC is guided by a set of core values that shape our interactions, decisions, and growth trajectory. These values are fundamental to our identity and define our relationships with clients, employees, partners, and the community. Our core values are:
Integrity
We uphold honesty, fairness, transparency, and ethical practices in all our endeavors, ensuring that every action reflects our commitment to integrity and accountability.
Responsibility
We take responsibility seriously and are fully committed to fulfilling our commitments and obligations. This commitment to responsibility forms the bedrock of our organization’s ethos and guides us in all our endeavors
Excellence
We are dedicated to achieving excellence in everything we do, striving for the highest standards of quality, innovation, and performance to meet and exceed client expectations
Pioneering
We embrace challenges with courage and agility, leveraging deep customer insights to pioneer innovative solutions and stay ahead of industry trends.
Unity & Mutual Growth
We invest in our people and partners, fostering continuous learning, trust, and collaboration for mutual growth and success.
Our Team
Devender Agarwal
Founder Director
17+ yrs Experience
Specialization: credit risk assessment, credit score optimization, reporting/ profiling, market research, project evaluation and due diligence.
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Preeti Agarwal
Director
10+ yrs Experience
Specialization: matters relating to ROC/ MCA/ Company law board
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Kajal Singh
Client Acquisition Specialist
10+ yrs Experience
Specialization: need identification, client acquisition, relationship development & management, marketing strategy & branding
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Himkiran Sharma
Client Acquisition Specialist
18+ YRS EXPERIENCE
Specialization: debt market, need identification, client acquisition, relationship development & management, marketing strategy & branding
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Ayush Gupta
Debt Profile Optimizer
10+ YRS EXPERIENCE
Specialization: Project report, project funding, debt enhancement & takeover, gap analysis, liquidity analysis
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Nitin Leekha
Debt Profile & Cost Optimizer
20+ YRS EXPERIENCE
Specialization: working capital management, investment management, budgeting, forecasting, accounting, ERP, project management and compliances etc.
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Our Scorecard
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5 Reasons to Choose PRC as Your Knowledge Partner
The highly qualified and experienced team members at PRC have a deep understanding of the workings and mindsets of analysts and senior officials in financial institutions, credit rating agencies, and private equity firms. With extensive experience working in/ with mid/large corporates, banks, and credit rating agencies for over a decade, they are well-versed in how information is perceived by these entities and how concerns can be effectively addressed. This understanding enables them to design tailored solutions and execute plans without over-committing.
Additionally, the diverse academic backgrounds of the team members, including qualifications such as CA, CFA, Engineer, ICWA, and MBA, contribute to creating synergy and facilitating the exploration of various strategies. This multidisciplinary approach enhances the team’s ability to analyze complex financial situations and devise comprehensive solutions for clients.
At PRC, our extensive resources include a large pool of research reports, databases, tentative benchmarking tools, peer comparisons, and policies related to debt and capital markets. We have a strong command over these resources and leverage them effectively for the benefit of our clients. Our team’s deep understanding and market expertise allow us to utilize these resources strategically while maintaining the integrity of the capital and financial markets.
We continually invest in our data and research capabilities because we recognize the crucial role they play in achieving desired outcomes in the debt and capital markets. By staying updated with market trends, regulatory changes, and industry best practices, we ensure that our clients receive informed and effective solutions tailored to their specific needs and goals.
PRC is deeply committed to its core values: integrity, responsibility, excellence, pioneering, and unity for mutual growth. These values drive our actions, fostering ethical practices, accountability, continuous improvement, innovative solutions, and collaborative partnerships with all stakeholders. Our steadfast adherence to these principles ensures sustainable success and long-term relationships built on trust and mutual benefit.
PRC places the client’s interests at the forefront, aligning its own goals with those of the client while maintaining the integrity of the financial market. Our approach is geared towards achieving win-win outcomes, ensuring mutual satisfaction and success. We offer a comprehensive range of services spanning analytical, research, funding, and capital raising, catering to diverse needs within the financial market. This breadth of offerings sets us apart, providing clients with a one-stop solution for their financial requirements.
We prioritize sustainability and suitability in our solutions, considering the entirety of the client’s portfolio. Our approach is holistic, ensuring that solutions are not short-term fixes but rather long-term, sustainable strategies. We believe in “letting go” of immediate gains in favor of building enduring solutions with our clients. Our core values guide us to avoid aggressive or unsustainable tactics, instead focusing on tailor-made strategies that are effective, supportive, and free from future worries. Our long-term vision ensures that our solutions stand the test of time. To learn more about our approach AAPER, click here.